Eyal has over 20 years of experience designing products in the computer software industry. Currently consulting a variety of customers as a UX architect in CodeValue, mentoring startups in Google Europe Accelerator, GfSAA, as well as other platforms, and teaching UX in the Faculty of Visual Communication at HIT Israel.
Eyal is experienced in various design, product, and marketing aspects, with a great passion for startups and creative new ideas. Eyal co-founded Jovie, a video clip creation app, and was part of the founding team of Imagine, the IoT Creative Lab by AGT, mySupermarket, a grocery comparison site, ProSight (acquired by Oracle), and Zapa Digital arts/ Gizmoz.
Eyal Studied Industrial Design at the Universitat de Barcelona, Spain , and in the Holon Institute of Technology, Israel
11:15-12:00 Designing products in the digital transformation era
The digital transformation involves a big technology shift. But what’s driving this change? Many digital transformation initiatives arise from pain points, business/innovation needs, and growth/transformation imperatives on the customer experience side of the business. Digitally empowered customers and users have a whole different level of expectations. The best-in-class companies, along with the mobile experience, have changed the customer service and customer experience expectations. So what can you do? In this session, we’ll introduce the CodeValue workshop as the flagship ‘getting started’ method for initiating a successful digital transformation. Our workshop uses user-centric methods to gain a deep understanding of the business and customer needs. But that is only the start. Our teams of experts, together with all your stakeholders, is taking the customer understanding all the way down to the architecture level and together we’re building a solution that will serve your business for the post-transformation years.
15:00-16:00 Panel: Architecture for Digital Transformation