Erez Pedro

Co-founder, Head of Product and UX/UI at CodeValue

  • Twitter
  • LinkedIn


Erez Pedro is co-founder and head of product & UI/UX at CodeValue.

With a UX patent and over 20 years’ experience as a top-tier Senior UX Architect in North America and Israel under his belt. 

Erez brings a wide range of expertise and a unique perspective to his position as head of CodeValue’s UI/UX Division. Erez’s innovative solutions build upon his in-depth knowledge covering all aspects of UI/UX design, allowing him to utilize a variety of advanced user-centric design tools & methodologies for creating optimized experiences.

A proven expert in human factors, UX research & design, and information architecture, and in implementation and development of rich client technology. Erez’s current focus is on improving situation awareness, information visualization, and UX architecture usability.

Erez mentors startups in the Google Europe Accelerator program, he also teaches UX at Shenkar College of Design and Engineering and at The Academic College of Tel Aviv-Yaffo

Erez holds a B.Sc. in Physics & Mathematics from the Hebrew University of Jerusalem and a Masters in Design from the University of Calgary, Canada.


11:15-12:00 Product Thinking 101

We recently helped a client design and develop an IIOT solution. They came to us with a revolutionary technical concept for monitoring industrial equipment based on nano-technology sensor & physics. Their goal was to take them from prototype to a full functional product. We started by analyzing the technical and operational needs.

In the talk, we will show how together we evolved the system from a technical device to a full product in a process including analysis, design with rapid prototyping,

We will show how it was possible to verify the accuracy of the design by conducting a usability test even before we had a working system.

On Dark CV 2019@3x.png
  • LinkedIn
  • White Facebook Icon
  • White Twitter Icon

© Architecture Next 2020 by CodeValue